Career Development
Marketing is a dynamic and exciting field听to work in, and a marketing degree from CSUN prepares students for a variety of careers. Graduates can pursue careers focused in digital marketing, social media marketing, advertising, integrated marketing communications, marketing research, marketing metrics and data analytics, marketing management, product management and branding, sales,听wholesaling and听retailing, communications and public relations, international marketing management, and non-profit marketing.
See below for more resources for CSUN marketing students:
Employers are looking for people who are the right 鈥渇it鈥� for the job, so knowing what you want makes your job search more effective 鈥� and also increases your own job satisfaction. Use these resources to help find the right career fit for you, before you start applying for jobs.
Explore your strengths & interests: Knowing what you like and what you do best can help you understand what jobs are best for you. See some of the following tools to help with this process:听
- The 听can help you identify what your interests are and how they relate to the world of work.
- Personal SWOT analysis: this exercise can help you identify areas you excel, what you need to work on, and potential opportunities to explore in your career. See this 听example and also a 听for how to complete on your own.
- Identifying Skills and Goals:听听can help individuals identify skills they most want to use, while听听can help听 identify important life goals, and prioritize what work conditions work best for you (both these activities come from the book , which also has other advice & exercises to help identify career paths).
Find jobs & careers that are a match for you: The Nazarian career center has guides that can help you learn more about jobs in different fields. See website below (you will need to sign in to get access) and click on 鈥淰ault Guides鈥� to find more in-depth information on specific careers.
听also provides important career information, like how fast jobs are growing and how much you can get paid.听Other job websites can breakdown popular jobs by pay - see , and see if any are a match for you.
Once you know what you want, getting a position requires preparation 鈥� use the tools and resources below to improve your applications and increase your outreach opportunities.
Readiness tools: See the website for advice and tools to , to , and find additional ideas to help to
Postings:听Make sure to use 听to explore internships and jobs posted through Nazarian Career Center. Other useful sites include , , and . Make sure your Linked in Profile is ready to go - this is a major way to connect with employers.
If jobs you are applying for more skills - considering taking a or a to help you get an edge in your applications- these are free for CSUN students.
Events: See Nazarian Career Center's听听page for an updated list of networking events, information sessions, and job fairs, to meet directly with hiring employers.
Connecting with others makes getting the career you want MUCH easier 鈥� you learn skills that will land you jobs and meet people who can help you find your career path. See below for more info on how to start.
Student clubs:听These clubs provide the best opportunities to learn about careers, develop skills, and connect with professionals through a variety of events during the school year.
听is the main marketing club on campus 鈥� you can visit their website and also follow them on and visit their .
See this full list of clubs at Nazarian for more opportunities.
Personal Help at the Career Center:听If you want to talk to someone one-on-one, you can make an appointment at the career center. Visit the 's website听and click on Make an Appointment button at the top of website to schedule (you need to be registered with handshake to schedule). The career center can also provide you with ideas on how to build your network.听
Other Nazarian Programs:听The provides career guidance for select students 鈥�听see website to see if you are eligible. are open to all Junior students 鈥� see website for application deadlines.
Resources Outside CSUN:听Through research you can find networking groups in LA and beyond that could be the best fit given your career interest. Many groups hold events throughout the year (both online & in person) where you can meet peers & learn relevant skills. See below for marketing relevant groups in LA area.听